The Executive Director of the Consumer Protection Agency (CPA), Kofi Kapito, has said Ghana movie industry is nothing compared to Nigeria movie industry, Nollywood.
According to him, it is obvious Nollywood has taken the lead in terms of featuring new stars to play major roles.
He lamented that in Ghana, the same old faces are seen in all popular movies.
Kapito told Kasapa FM there were certain constituents of film making required to make an industry vibrant but some of those things are lacking in Ghana.
He said, “The film industry has now turned into a sole business venture as compared to the former years where individuals invest into it without necessarily making money, but to sell out the Ghanaian culture and nurture talents for the industry.
“The film industry in the past was a training hub for actors and actresses and in the remote time, movie production involved marketing, distribution, sales and many others but currently the trend has changed for this reason the producer is ‘forced’ to distribute his own copies of movies.”
Kapito compared Nigeria and Ghanaian movies, saying the former has taken the lead in terms of featuring new stars to play major roles ‘but in Ghana the same old faces are seen in all popular movies.’
“Formerly, producers were well abreast with what film production entails, every work was well coordinated, but these days things are done in haste to get the returns of what was invested in that movie.
“Movie premiering was far better in times past since there were many movie houses as compared to the cinema halls at Accra Mall and West Hills Mall (Silverbird) which are the only big movie houses the industry can boast of.
“Producers in the past invested in movies because of the love they had for the work however money is now the basis why others are into movies,” the CPA Executive Director added.